Google Reviews Determine Local Carousel Rankings – Study

Carousel-Google-Search

 

The launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground.

Now Digital Marketing Works (DMW) has conducted an extensive study of what might be called “Carousel results” and come to the conclusion that the quality and quantity of Google reviews are the single most important variable determining inclusion and ranking.