Pinterest Declare First Advertisement Product: Promoted Pins

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It’s been a long time coming: Pinterest, the heavily funded, 3 year-old image and video-sharing network, announced Thursday that it is going to begin experimenting with paid advertising.

The product is called “promoted pins,” and it borrows from Twitter’s and Facebook’s ad products of the same name. Essentially, businesses will be able to pay to show certain pins at the top of search results and category feeds.