Smile Vun Group (SVG)’s digital analytics firm, PrecisionMatch is planning to qualify its data to mobile advertising. The company will offer mobile consumer data along with online consumer data as the RTB eco-system builds better support for advertising on mobile devices. It also plans on introducing demographic data segments – Male, Female and Age – which can be used by FMCG advertisers soon.
Speaking to IDR on the uptake of the venture, Nitin Chowdhary, Vice-President and Business Head, PrecisionMatch says that PrecisionMatch is doing encouraging business with revenue run rate running in several million dollars. The company is evaluating several investment options from interested parties presently. The investment will happen via its holding company SVG Media Pvt. Ltd.
The company, which facilitates advertisers to target relevant audiences on the online platform, currently offers intent based audience data. According to the company, these could be audiences who are researching, comparing and reading reviews about a product or product category across sites, soliciting feedback on a social networking site or displaying distinct online behaviour which makes them a strong potential consumer.
PrecisionMatch was launched in three markets – India, SEA and MEA with 50M unique users and around 60% of internet users across these countries in October last year. Since then it has partnered with 30 advertisers in India which includes blue chip companies like Tata Motors, Samsung, Nokia, Ford, Microsoft and Dell among others.