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Twitter Arrives on TV in India


Technology and platform convergence is the next big thing that businesses are looking for –- whether it be mobile and Internet or Internet and TV. It’s all about a revenue stream for the future.

Airtel Digital TV, an arm of Indian telecommunications company Bharti Airtel, revealed Monday that it has integrated Twitter with its digital TV offerings for the first time. With this new form of convergence, users can actually tweet while watching TV and can view tweets related to their TV shows as well. It launches Tuesday at no extra charge to subscribers.

Jana Messerschmidt, Twitter’s VP of business development and platforms, said, “We are excited to see partners like Airtel innovating with our platform and helping their audience connect with the TV programs they love.”

There are an estimated 15 million Twitter users in India.

Airtel’s Twitter know-how actually comes from Bangalore-based startup Brizz TV, which works in the areas of TV technology and is powering this new service for Airtel Digital TV. To start watching-and-tweeting, subscribers just have to click their remote’s green button. Initially, the service will be available on select TV channels, but more will be added.