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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Understanding Digital MarketingForrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.

This book will help readers to:
– choose online marketing channels to get their products and services to market
– understand the origins of digital marketing and the trends that are shaping its future

– achieve the competitive edge to keep them ahead

About the Authors

Calvin Jones is a writer, author, blogger and online marketer who loves wildlife and is intrigued by technology — particularly the way that it empowers communication. During a varied career spanning several continents, and more industries than you can shake a stick at, he has been a marine biologist, an English teacher and taco-vendor in Mexico, an office manager for a will-writing company, an IT trainer for a large UK utility company, a computer programmer, a quality assurance analyst in Australia, an IT project manager in lots of different places, a freelance journalist and of course a writer. 

Most Helpful Customer Reviews

starsSound basis for a direct /digital marketing course

By Edward E. Rigdon on January 20, 2013

There is nice coverage and good up-to-date information about digital marketing today. He book also includes links to more information, It is not a textbook, of course, but it is not full of embarrassing rah-rah and it does not read like some professor-type just did a little reading and churned out 400 pages of regurgitation. U.S. buyers may be turned off by its UK focus and examples, but don’t be dismayed. The quality and meatiness of the writing carry the book. You will certainly supplement with something else, depending on your emphasis, but this is a nice sold work that can provide a core for your course.

starsGreat read for your creative team

By Annette on December 22, 2012

I gave each member of the creative team this book during our strategy planning for the next 5 years and it got the team thinking much farther than they could have imagined. A great tool.